About Us

Mark and Deidre Smith are proud to introduce you to Grassroots Genetics and Consulting, located in the center of the country near Des Moines, Iowa.

Mark and Deidre Smith

Grassroots Genetics incorporates a full-service semen sales and storage company, a Limousin consulting and marketing company, and Mark’s consulting, photography and ring service all under the same umbrella, Grassroots Genetics and Consulting. After 20 years in central Missouri, in November 2020, Mark moved the business to Maxwell, Iowa under the watchful care of Jay Steenhoek and crew at Nichols Cryogenics. Mark will be working with breeders as always, updating the company’s web site, packing orders and traveling to sales. We are very proud of the experience and loyalty that we are able to tie up under one roof and look forward to working closely with the many friends that we have made over the last 40 years in the Limousin business. If you are a new breeder, we want to add you to our circle, give us a call.

If you are serious about the Limousin business, we want to work with you. With over 40 years Limousin experience in Marketing, Sales Management, Semen Sales and Limousin cattle breeding we want to help you maximize the potential of your program, no matter the size. If you have a question that you need another eye to look at, give us a call, chances are we have run up against it before. We can help bring you and your program up to speed with new technology and old-fashioned marketing experience. Give us a call, we would like to hear about your program.